Full wordmark
Primary horizontal signature for websites, documents and partner communications.
Download SVGSelected identity · Route K
A distinctive mark for forward movement.
Route K is now the KATRO TECHNOLOGIES masterbrand. The production kit below includes colour, monochrome, reversed and favicon-ready artwork.
KT
Designed to feel assured, not loud.
Each route balances institutional credibility with the energy of a growing product company.
The palette draws from the work itself: midnight navy for trust and engineering discipline, terracotta for human warmth and movement, and warm gold for possibility.
MidnightTerracottaWarm goldPaper
Production artwork
Route K logo family
Colour mark
Primary symbol for light and neutral backgrounds.
Download SVG
Monochrome
Single-ink applications, embossing and constrained production.
Download SVG
Reversed white
For photography and dark KATRO backgrounds.
Download SVG
Favicon
Simplified, framed artwork for browsers and compact digital use.
Download SVG
Reversed wordmark
Full signature for dark surfaces and image overlays.
Download SVGExploration archive
The decision and alternatives
Selected masterbrand
01
Route K
The selected masterbrand. A direct K monogram crossed by two converging routes connects the company name to movement and forward direction.
Best suited toDigital products · App icons · Corporate masterbrand
Download selected SVGConcept B
02
The Gateway
Three architectural forms meet in a shared centre. The mark speaks to infrastructure, partnership and regional connection.
Best suited toInvestor communications · Institutional partnerships
Download concept PNGConcept C
03
Connected Orbit
Paths gather around a central human point, representing connection and shared progress.
Best suited toCommunity storytelling · Digital brand
Download concept PNGTrademark status: Route K is the selected creative identity. A preliminary name screen has been completed, but formal clearance and registration in the relevant service classes still require registry searches and advice from qualified Tanzania and DR Congo trademark professionals.